Company Overview
Name: Diffusion Agency (We Scale Impact Ltd.)
Industry: Digital Marketing Agency specializing in Google Ads for B2C/D2C brands.

Core Business:
▪ Focuses exclusively on Google Ads for rising B2C brands aiming for market leadership.
▪ Expertise in E-Commerce performance marketing, scaling high-budget campaigns, and optimizing shopping funnels.
▪ Goes beyond media buying with services like landing page optimization and creative solutions.
▪ Selective about clients to ensure alignment with their scaling philosophy.

Culture:
▪ Young, dynamic & ambitious culture - Employees are between 20-35 years old
▪ The new employee should also fall within this age range
▪ Full-remote & distributed team with well established processes

Headquarters:
Cyprus, with a fully remote team based across Europe.

Founded:
3 years ago by Marius and Laura, initially stemming from their experience running a sustainable fashion brand.

Company Size:
7, aiming for a boutique team of 15–20 members.

Company Benefits:
1) E-Commerce and Google Ads Specialization: Work on challenging, high-budget campaigns that expand expertise.
2) Growth and Impact: Contribute to agency building and process innovation.
3) Flexible and Dynamic Environment: Fully remote setup with workcations and opportunities to shape your role.
4) Supportive Team Culture: Open, honest communication and a flat hierarchy that fosters collaboration and creativity.
Role Overview
▪ Title: SEA Performance Manager (m/w/d)
▪ Location: Fully remote within the EU.
▪ Languages: German (mother tongue/ C2), English (B2)

Experience:
▪ Minimum 2 years of experience with a strong focus on Google SEA especially in E-Commerce: Google Ads campaigns across Search, Shopping, Performance Max, and Display.

Key focus of the role:
▪ Manage, optimize, and scale Google Ads campaigns for E-Commerce clients while contributing to team processes and agency growth.

Responsibilities
1) Campaign Management:
▪ Develop and execute high-level SEA strategies for B2C brands.
▪ Manage Google Ads campaigns across Search, Shopping, Performance Max, and Display.
▪ Optimize product feeds and troubleshoot Merchant Center issues.
▪ Analyze performance data to identify and execute scaling opportunities.

2) Client Collaboration:
▪ Build strong relationships with clients, understand their goals, and deliver measurable results.
▪ Provide proactive communication and solutions to enhance campaign performance.

3) Innovation and Optimization:
▪ Identify growth potential through data-driven insights and market trends.
▪ Create compelling campaign storytelling through creative ad copies and targeting strategies.

4) Team Contribution:
▪ Share knowledge in weekly masterclasses and contribute to refining team methodologies.
▪ Collaborate with the tracking specialist, creative team, and freelancers for holistic campaign execution.

Hardware and Tools:
Tools: Google Ads Ecosystem, Notion, Slack, and Google Workspace.
Attribution Tools: Triple Whale, Hyros (nice-to-have familiarity).

Requirements:
must haves:
▪ e-Commerce Experience: Proven track record of working in the e-commerce industry.
▪ Google Ads Expertise: Strong hands-on experience managing and optimizing Google Ads campaigns.
▪ Budget Management: Experience managing monthly ad spends of over €35,000.
▪ Mandatory Typeform Submission: Candidates must complete the required Typeform to be considered.
▪ Passion for Scaling: A strong drive and hunger for scaling campaigns with enthusiasm and dedication.
▪ Agency Background: Previous experience working in a marketing or performance agency environment.
▪ Native German Language Skills: Candidates must have native-level proficiency in German.
▪ Ideal Profile: Young with a passion for achieving outstanding results in performance marketing.
▪ between 20-35 years old

nice to have:
▪ Shopping Expertise: Proficiency in shopping campaigns, including feed optimization.
▪ Technical Knowledge: Familiarity with Google Merchant Center, conversion tracking, and attribution tools like Triple Whale or Hyros.

Personality Traits:
▪ Proactive and self-motivated, with a strong sense of initiative.
▪ Adaptable to the dynamic nature of a growing agency.
▪ Eager to learn and contribute to agency development.
▪ Team-oriented with a solution-driven mindset.

Salary and Benefits
Base Salary: €40,000–€70,000 per annum (dependent on experience).

Bonus Structure:
Occasional bonuses for exceptional performance and team success.

Additional Benefits:
▪ Fully remote setup with flexible working hours.
▪ Annual workations and winter office retreats (e.g., Bali).
▪ Weekly masterclasses for skill enhancement.
▪ Funded courses for professional development.

Contract Specifics:
▪ Hours per Week: 40 hours (32 not possible).
▪ Vacation Days: 25 days annually.
▪ Probation period: 6 months

Team and Reporting
Team Structure:
▪ 3-person Performance Team (direct collaboration).
▪ Creative and Enhance Team (2 members).
▪ 1 Tracking Specialist.
▪ Reporting Line: Reports to the Head of Performance (Marius).
▪ Collaboration: Cross-functional work with creatives, tracking specialists, and occasional freelancers.

Key Impact and KPIs
Primary Objectives:
▪ Ensure optimal ROAS, CPA, and revenue growth for client campaigns.
▪ Successfully scale campaigns to maximize client growth and market impact.
▪ Build long-term client relationships through performance excellence and proactive communication.
▪ Achieving or exceeding client-defined goals.
▪ Maintaining high client satisfaction and retention rates.
▪ Efficient management of campaign budgets.